Comment Neelie (Kroes)

[...] We've all seen industry attempts to create "special" women's ICT products. Often, regrettably, they're designed by men, following the tired philosophy of “shrink it and pink it”. And sometimes the result is excruciating. But women don't need a “woman-friendly” smartphone or app, any more than they need woman-friendly pens or cars. That's not the problem.